Ferrari prepares to unveil the Luce: pricing, release timeline and UK allocation emerge for the marque’s first electric car

Maranello, Italy — Ferrari’s long-awaited first fully electric model, the Ferrari Luce, is now entering its final pre-launch phase, with new details confirming when it will arrive, how much it is expected to cost, and early indications of global allocation — including the United Kingdom.

Confirmed release timeline

According to Ferrari and multiple industry briefings, the Luce will follow a three-stage launch programme:

• Full global reveal: 25 May 2026 in Italy
• Order books open: immediately after the reveal, with pre-orders already signalled by strong client demand
• Production start: late 2026, with first customer deliveries expected into early 2027

Ferrari has confirmed that the Luce will be built in its dedicated E-Building facility in Maranello, marking the beginning of its full EV production era.

 

Expected pricing: firmly in hyper-luxury territory

While Ferrari has not officially published a list price, consistent reporting from the Ferrari Media Centre and industry sources places the Luce in the upper echelon of the market:

• Estimated starting price: €500,000+ (£420,000+)
• Some projections suggest figures approaching $500,000–$550,000 (£400,000–£450,000) depending on specification
• As with all Ferraris, optional extras and bespoke tailoring through the Tailor Made programme could push prices significantly higher

Despite being positioned as a grand tourer rather than a limited-run hypercar, the Luce will still sit comfortably among the most expensive EVs ever produced.

UK allocation: exclusivity remains key

Ferrari has not officially disclosed country-by-country allocations, but industry analysts and dealer insight suggest:

• Global production will be strictly limited in the early years
• The UK — one of Ferrari’s strongest European markets — is expected to receive a relatively small allocation, likely in the low hundreds annually at most
• Priority will be given to existing Ferrari clients and collectors, particularly those with established relationships with authorised dealerships

Given the unprecedented demand already reported ahead of launch, it is widely expected that initial UK allocations will be oversubscribed before public ordering even begins.

 

Performance and the NASA connection

As detailed in Ferrari’s own briefings, the Luce’s extreme performance — driven by a quad-motor, 1,000+ horsepower powertrain — led engineers into uncharted territory.

Reports indicate Ferrari consulted NASA specialists after discovering that the car’s instantaneous acceleration could generate G-forces capable of disorienting drivers, potentially affecting perception and reaction times.

The result is a carefully calibrated system that tempers raw electric torque with human-centred engineering, ensuring the car remains both devastatingly fast and controllable.

 

Design, interior and driver environment

Drawing on material released via the Ferrari Media Centre, the Luce represents a complete reinvention of the Ferrari cockpit.

The binnacle and dashboard

The sculptural binnacle replaces the traditional instrument cluster:

• Multi-layer OLED displays with analogue-style depth
• Integrated G-force visualisation
• Driver-focused layout that moves with the steering column

Centre console and controls

A striking mix of craftsmanship and technology:

• Floating glass and aluminium centre console
• Physical switches and tactile controls — a deliberate rejection of screen-only interfaces
• Dual storage compartments and passenger-focused layout

Steering wheel and interface

• Classic Ferrari-inspired thin-rim wheel
• Manettino selector adapted for electric drive modes
• Paddle shifters used to modulate torque delivery, recreating a sense of gear engagement

Seats and materials

• Slim, sculpted leather seats
• Extensive use of polished metal, glass and premium materials
• Rear passenger display with telemetry and performance data

The overall philosophy is clear: digital innovation combined with mechanical tactility, ensuring the Luce still feels unmistakably like a Ferrari.

Exterior styling and positioning

Although still officially under wraps, Ferrari has confirmed the Luce will be:

• A four-door, four-seat grand tourer
• Styled with influences from the Purosangue, blending SUV, shooting brake and GT elements
• Aerodynamically optimised for high-speed stability and efficiency

A defining moment for Ferrari

With over 1,000 horsepower, aerospace-level engineering input, and a price tag placing it among the world’s most exclusive vehicles, the Luce is far more than Ferrari’s first EV.

It is a statement of intent — that electrification, in Maranello’s hands, will not dilute performance, but redefine it.

Finance and ownership

For UK buyers looking to secure early allocation, specialist high-end vehicle funding is expected to play a significant role. Firms such as Evogo Asset Finance are anticipated to support acquisitions of ultra-high-value vehicles like the Luce, offering bespoke funding solutions tailored to collectors and performance car enthusiasts.

Credit

Details and imagery referenced from Ferrari Media Centre materials, official briefings, and industry reporting.